Varaha Jayanti was celebrated at the hill town of Tirumala amidst great religious fervour on Thursday. In connection with the festival, special rituals were conducted at the Bhu Varahaswamy temple situated on the north-west corner of the temple tank, Swami Pushkarini.
Immense importance is attached to the festival which, according to the legends, is believed that it was Lord Varaha Swamy who had donated a piece of land to the presiding deity Lord Venkateswara. As an expression of gratitude, Lord Varaha was blessed with the privilege of accepting the first puja and Naivedyam every day atop the temple town which is being followed even till date.
The Jayanti Utsavam commenced with Punyavachanam followed by Snapana Thirumanjanam to Bhu Varaha Swamy. The Vedic scholars recited relevant hymns from scriptures while the abhishekam was on. Tirumala Joint Executive officer Sri K.S. Srinivasa Raju and other temple officials took part in this celestial fete.